I was excited to see that Green Mountain Coffee Roasters was recently named as first among 100 of the Best Corporate Citizens in 2007.
“All of a sudden, it seems, green is the rage,” said Julia Hood, editor-in-chief of PRWeek.
That statement is accurate, but going “green” also must be authentic and credible. That’s why we called it a responsible business practice when we helped Green Mountain introduce an environmentally friendly paper cup. Its liner is sourced from corn, not petroleum.
We developed promotional materials, reached out to the media, and produced more than 24 million impressions. Favorable “buzz” spread throughout the green field.
E. Bruce Harrison, the chairman of our firm, said in a recent article, “Many companies will find that conditions to communicate effectively on geo-green commitments have rarely been better.”
My brother designs green architecture, so you might say green runs in my blood. For me, designing “going green” promotions is an act of good citizenship.
March 19, 2007 at 4:25 pm |
Thanks for the heads up on the fantastic new product! I actually think your last line sells “going green” a bit short. It’s not just about good citizenship, it’s also about good business. These cups may cost a bit more than standard cups, but other environmental steps like compact fluorescent bulbs save businesses money. And obviously 94.7 radio here in DC thinks it can turn going green into greenbacks with its “The Globe” positioner, pitching its environmental consciousness.
June 18, 2008 at 8:01 pm |
Somehow i missed the point. Probably lost in translation
Anyway … nice blog to visit.
cheers, Anathema.